After Hours
After Hours was a university project centred on concepting and promoting an event designed to re-engage university students in Wellington with their local library, while also celebrating local artists. The project involved developing comprehensive brand guidelines and a suite of event materials to build excitement and encourage participation. A strong focus was placed on creating a cohesive visual identity and clear messaging that communicated the energy and purpose of the event. The outcome explored how design and experience-led branding could foster a vibrant, inclusive atmosphere and reconnect students with the value of the library.
